There is a long running television commercial that is built upon the premise that another man’s salsa is inferior to the salsa being showcased. The reason for its inferiority? It is (gasp!) from New York City.
We are not sure how serious the spicy tomato treat truly is in Manhattan, but one thing is certain: the ad agency behind the jingle obviously has never set foot in the boroughs.
The Brooklyn Salsa Company was created in a Bushwick loft in the summer of 2008. Initially an underground taco delivery service, Brooklyn Salsa now operates as a DIY, sustainable and, like one of their palate pleasing varietals, green producer of America’s most popular condiment. And it feels insulting to label their salsa as that, as the company approaches each batch with the standards of a five star chef. Through local sources Brooklyn Salsa employs heavily scrutinized and meticulously chosen organic produce. The results are a taste bud explosion. And in the process of crafting their hand sealed jars of fresh, vibrant delectable’s, the company pays it forward. As we enjoy 12 oz. of our favorite (Hot, Harvest, Pure, Green, Curry or Tropical), funds are designated to assist co-op farms in need. In addition to this, The Brooklyn Salsa Company has teamed up with Community Gardeners, Local CSA's and Public Schools to transform compostable landfills, backyards, rooftops, vacant lots, cement parks and neglected Gotham streets into an urban farm. As far as flavor, it would be difficult to peg The Brooklyn Salsa Company’s collection as being from a borough, the west coast or south of the border. Does “out of this world” have an address?
It looks like some marketing firms might want to rethink their approach.